The electric car maker Tesla Motors Inc. has launched a guaranteed second-hands-only deal in Hawaii to help residents who are struggling to find cars to rent or buy.
The company said it would offer first-time buyers a $2,500 loan to purchase a second-year Tesla Model S sedan in exchange for a loan to buy a second car.
“We are doing this because there are a lot of first-year car buyers who can’t afford a second vehicle and there are people who have no car to rent,” said CEO Elon Musk.
“It’s a really good way for the average person to buy their first car, and the car people need are second- or third-hand.”
Tesla said it will work with a local dealership to arrange for a second loan, but will also provide $2.25 per month of financing.
Musk has said the company has received more than 1,000 applications for guaranteed secondhand cars, and is hoping to sell as many as 10,000 cars a year.
The deal is not new for Tesla.
Musk said he was aware of the deal in a tweet last month.
The automaker said it has partnered with Hawaii-based third-party leasing firm, A.T.M. Lender, to sell first- and second-handed vehicles.
Tesla said in a statement that the company is also working with third-parties to create a guarantee program in several other states, including California, Massachusetts, Ohio and Florida.
The firm said it had been in talks with Tesla for several months about a guaranteed loan.
The Hawaii deal comes as Tesla struggles to break into the mainstream.
Musk and his company lost nearly $2 billion in the first quarter, and its stock is down more than 50% from its all-time high of $2.,974 in October 2015.
Tesla has raised $2bn in venture capital to accelerate the company’s transformation, but the company still faces stiff competition from the likes of Amazon, Google and even automakers including BMW and Ford.
In January, Musk said that the first-person-shooter-inspired Oculus Rift VR headset would be released in 2020.