Tesla Motors, the American car maker that is building an electric car for the wealthy, is offering a second hand car guarantee to wealthy customers in Hong Kowloon.
The promise is part of a deal that the company announced today.
The offer is made in Hongkong for the first time, and is a key piece of the wider Tesla strategy to develop a new mass-market car for mainland Chinese customers.
The new car, called the Model S, will have an MSRP of HK$30,000 ($2,200), according to Tesla.
It will also be offered at a reduced price of HKD3,200 ($2.70) per month, but the company said that this discount will expire on April 1, 2020.
Tesla said that it had raised HK$2.3 billion from private investors.
It said it was the first such financing in the history of Tesla Motors.
A Tesla spokesman said the offer was “part of our broader strategy to help the people of Hong Kong realise the promise of electric cars, and the company will continue to expand its business in the city.”
The company is expected to announce further details about the offer in the coming days.
“The second-hand car guarantee will make it easier for those who are looking to buy a Tesla Model S to secure a second-half second-year of ownership,” the company’s Hong Kong office said in a statement.
“In addition, it will help reduce the costs of leasing a second vehicle.”
This will enable Tesla owners to get the best deal from their suppliers, and enable them to save more money on their bills and drive more on the road,” the statement added.
Hong Kong has seen an unprecedented surge in the number of Tesla owners in recent years.
The carmaker is also expanding its operations there.
As the city grows more and more wealthy, it has also become a hotbed of Tesla-related activity, including the creation of a Tesla Motors Club in the territory.
According to Tesla, HK$1.2 billion ($1.6 billion) has been invested in Tesla Motors over the past 12 months, and HK$3.2 million ($3.5 million) was invested in the company in the first nine months of this year.
In December, Hong Kong’s local government approved a $9.3-billion ($10 billion) infrastructure and public works plan.
It also approved a plan to open a second headquarters in the region in 2019.
Meanwhile, Tesla has a partnership with China Mobile, which has a global network of more than 1,100 retail stores in mainland China.
China Mobile operates the largest Chinese smartphone carrier in the world, with 1.7 billion customers, and it has been building a network of over 1,500 retail stores around the world.