The electric-vehicle maker Tesla offered guaranteed second-hearts to buyers who bought its second-generation Model S sedan in the United States, the company said Monday.
The offer is one of the first major concessions from the government in a series of measures aimed at reducing electric-truck shortages.
Tesla said the offer applies only to owners of the second generation Model S that were ordered after July 1, and it will expire at the end of the month.
The first-generation car will be able to drive for $65,000, according to Tesla.
The company is offering a free car, a $10,000 cash-back offer, or a $25,000 loan.
Tesla also will pay the owner a $5,000 deposit to secure a second-year lease, the automaker said.
Tesla has been in a race with the other major carmakers to fill a critical niche in the American market, where the average price of a secondhand car has been steadily falling.
The price of the Model S, which retails for $68,000 on the first-hand market, is about $100,000 cheaper than the average second-place Tesla.
Tesla, which also makes the Model X SUV, is trying to capture a bigger slice of the American vehicle market by offering a larger and cheaper lineup of electric cars.
Tesla, the second most valuable company in the U.S. by market value, is a pioneer in the field of electric-powered vehicles, but has struggled to gain traction in the luxury market.
It had been planning to produce an all-electric car, the Model 3, for more than a year before deciding against it.
The company has been trying to make electric vehicles for years, but the company has not been able to deliver the vehicles on time or at the scale it hoped.
Tesla shares jumped 5.7% to $8.65, but have lost about half their value this year.